Ditchik & Ditchik
A leading property tax law firm in NYC sought Elicit to empower it with a new digital image and tools aligned with the heart of its practice and its approach to serving sophisticated clients and stakeholders.
Context
Ditchik & Ditchik, a leading property tax law firm in NYC serving real properties ranging from hotels and office buildings to residential rentals, coops and condos, is notable for sophisticated and scrupulous tax certiorari services to aggressively pursue tax reductions. As a client-centric practice, Ditchik & Ditchik approached Elicit keen to strengthen its delivery of both brand and analytical articulation with respect to its loyal customers, new relationships, and City agencies.
Challenge
Refreshing Ditchik & Ditchik’s communication of its core values - trust, professionalism, and expertise - that are central to its practice created an opportunity to examine the law firm’s strategic positioning in the marketplace and its distinct value proposition to its stakeholders, from clients to colleagues to City agencies.
The Elicit Process
Since thoughtful listening and appreciation of our clients is key to successful execution of Elicit’s work, our consultants attended “Ditchik school” at the outset of this engagement. We studied both the modus operandi and culture of Ditchik & Ditchik in order to unravel their DNA and reclaim their voice for brand and analytical articulation, applying our sensitivity to marketing management as well as experience in real estate finance and economics. We made sure to attentively listen, ask curious questions, and draw strategic insights in order to craft marketing assets as well as analytical tools, considering each touch point with a key stakeholder with a focus on empathy and effectiveness.
Solutions
Developing a means to harness Ditchik & Ditchik’s strengths was central to our work. The marketing assets that we crafted included a new logo, a new website and pertinent digital presence, introductory brochure, and customizable client-facing presentations containing both didactic content and tax certiorari insights.
The analytical assets that we embellished included astute City agency-facing presentations that we re-tooled for clarity and simplicity in external discussions and for both standardization and customization for internal purposes.
Impact
Elicit empowered Ditchik & Ditchik with a new digital image and tools aligned with the heart of its practice and its approach to serving sophisticated clients and stakeholders. This reaffirmed Ditchik & Ditchik’s market positioning as an elegant and effective leading property tax law firm commanding trust in aggressively pursuing tax reductions during a challenging economic environment and amid an increasingly noisy market of new property tax service providers.